January-July U.S. Market Share: Ford's Largest Increase in Toyota's Largest Decline

Since 2010, the big news in the US auto industry has included (but not limited to) large-scale recalls by Toyota, Honda, etc., and General Motors has turned losses into profitability and will soon be listed. In terms of sales volume and market share, what are the performances of these car companies? According to the Gasgoo.com analysis, from January to July 2010, the share of Japanese cars fell the most in all categories of car companies in the US light vehicle market. In terms of car prices, the biggest decline in market share is Toyota, and the biggest increase is Ford. While the market share of GM and Chrysler declined, but the sales growth rate is higher than Toyota, Honda and so on. The following is the detailed content.

Sales: Japan's growth rate behind the average Toyota Honda especially

From the data of Ward's Auto, from January to July 2010, US light vehicle sales were 6.647 million units, an increase of 14.78% from 5.791 million units in the same period last year.

General Motors, Chrysler's growth rate is less than this average, respectively 12.98% and 10.73%. However, due to the high growth rates of Ford and Navistar (22.95% and 455.45%, respectively), the sales volume of light vehicles from domestic automakers increased by 16.05% year-on-year to 3.03 million units.

The sales of light vehicles by Japanese car makers only increased by 11.93%. Among them, the growth rates of Toyota, Honda, Mitsubishi and Suzuki were relatively low, which were 7.45%, 9.43%, 2.63%, and -47.90%, respectively. Nissan and Subaru have higher sales growth rates in the United States, with 24.57% and 30.22%, respectively.

The growth rate of light vehicle sales of Korean car manufacturers, Indian car manufacturers (referring to Tata) and German car companies in the United States from January to July was 20.70%, 17.55%, and 18.42%, respectively, which were all above average.

In addition to the above car companies, Saab (now Spyker) is the car that is sold in the US market. Its sales in the United States fell by 69.53% from January to July.

In summary, with the exception of Saab, Japanese car prices are the only line in the U.S. light car market where sales growth is below average.

Market share: Ford's largest increase in Toyota's largest decline

From January to July 2010, the top six companies in the US market for light vehicle sales were GM, Ford, Toyota, Honda, Chrysler, and Nissan, covering the three largest US car companies and the top three Japanese car companies.

In the Detroit three, GM and Chrysler’s share of the U.S. light vehicle market fell from January to July, GM fell from 19.51% to 19.21%, Chrysler fell from 9.63% to 9.29%; only Ford’s share increased – from 15.99% increased to 17.13%, and its share increase (1.14%) was the largest among all car companies in the market.

Contrary to Ford, Toyota has the largest decline in market share among all automakers. Its share of the US light vehicle market fell by 1.04% from 16.32% in the same period last year to 15.28%. Honda’s share also fell by 0.52%. Only Nissan’s share of the top three Japanese automakers increased by 0.62% year-on-year to 7.86%.

In terms of classification, the share of Japanese and Korean automotive companies in the U.S. light vehicle market fell to 46.53% from 47.14% in the same period last year. This decline was mainly due to the decrease in the share of Japanese automakers by 0.99% to 38.78% year-on-year. The Korean share increased from 7.37% to 7.75%. In addition to Saab, other departments of other car companies have increased their share.