Mechanical flaw, BMW on sword As the top event of the construction machinery industry, Shanghai Baoma Exhibition is a sub-show of the world-famous “BMW Exhibition in Munichâ€. It is exhibited every two years and has been successfully held in China for seven times. The Shanghai Baoma Exhibition is closely integrated with the development track of the Chinese construction machinery industry and gradually developed into a business communication platform that grasps the direction of the industry and market dynamics. It is a heavyweight industry event that China and even Asia’s construction machinery industry must not miss. In the exhibition area, more than 200 engineering machinery friends selected from more than 500,000 registered users (including the Armoured Forum and the second armored mobile phone platform) in the country by Tiejia.com, dressed in uniform clothing, became the largest number of BMW exhibitions. At the same time, it is also the most visited exhibition group. They met in Shanghai, talked together about construction machinery, engineering machinery, and construction machinery, which became a major highlight of the BMW show. Industry-leading, technology proud As a world-renowned lubricant brand, Shell has closely followed the development trend of China's construction machinery since entering the Chinese market. With Shell's experience in global cooperation with many large construction machinery companies, combined with the characteristics of the Chinese construction machinery market, BMW Exhibition is an influential industry event that showcases Shell's professional business and technical teams, as well as excellent quality lubrication products. Shell is willing to use a full set of professional lubrication solutions to help partners win the first opportunity in the field of construction machinery. Shell's strong R&D system ensures Shell’s technological leadership. After the establishment of Shell Shanghai Technology Center in 2014, it will link up with Shell's two R&D centers in Hamburg, Germany and Houston, USA in terms of information, experience and technology to ensure that Shell's technology and products in the Chinese market are kept in sync with the rest of the world. The establishment of an R&D center also makes Shell Lubricant technology closer to customers and regions. In addition, Shell has always insisted on joint research and development with the main engine plant in terms of fuel economy, development of new energy and new lubricants to ensure that the lubricant product can achieve the best match with the equipment and lead the progress of lubricant products. . Shell also attaches great importance to close cooperation with customers, not only in close cooperation in the field of product development, but also to help customers solve various challenges and provide a complete solution. Shell has already begun to realize the importance of the after-sales market, and has worked with partners to strive for a series of complete packages in the aftermarket product, service and brand building. Shell has maintained a good partnership with many engineering machinery giants at home and abroad, such as Xugong, Wuzheng, and Komatsu. A friend dinner, customer first In addition to leading technology research and development, Shell also attaches great importance to close cooperation with customers. Shell not only cooperates with traditional construction machinery manufacturers and service providers, but also continuously cooperates with engineering machinery and internet companies to deepen and broaden the cooperation and exchange with end users of construction machinery. At the Shanghai BMW Exhibition, Shell held an exchange dinner for the largest number of engineering machinery group A friends, to “refuel and warm†the friends. A friends are very satisfied with Shell's products and ideas. The "professional equipment, special lubrication" lubrication method and the concept of "close to the customer" are deeply rooted. At the dinner party, Jia Kai, senior marketing manager of the Shell Lubricants Industrial Lubricants Marketing Division, pointed out that the biennial BMW Exhibition is the top event of the construction machinery industry, and it is a rare feast to get together with all friends. As the world's leading international energy and chemical company, Shell has become the world's leading brand in the sales of lubricants for the first time in 10 years, and it is inseparable from the support of all A-friends. It is reported that according to the “2016 Global Lubricants Industry: Market Analysis and Evaluation†report released recently by Kline & Company, Shell's lubricants continued to maintain its global market leadership with a market share of 11.6% in 2015. Shell Lubrication For the tenth year, Oil has been the world's largest lubricant supplier.
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2016 BMW Exhibition Shell Booth 
Spectators watch Shell brochures 
Shell Event Gala Dinner
Professional Lubricant Shell Industrial Lubricants Debut 2016 Shanghai Baoma Exhibition
From November 22nd to 25th, 2016, bauma China 2016 was held in Shanghai New International Exhibition Center. As a leader in the lubricants industry, Shell made a strong landing at the show, exhibiting Tellus S2 MX, Rimula R3, Rimula R4, Gadus S2 V220 at booth 530 in Hall W2, and attending the dinner on the opening day with 200 A-listers. Special oils for construction machinery are used for exchanges to demonstrate a brand new strategy of “Hand in hand and achieve unlimited possibilitiesâ€.