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In the first half of the year, the LED lighting market was suddenly hot. From chip to package to downstream, it was a bit like the weather of this year's barbecue. Is the light fixture really taking up? Some people say that channel pressure has led to false prosperity. Some people say that the terminal does have a lot of pressure. There are different opinions. Even the CEOs of the company often do not agree. However, when it comes to the engineering channel market, everyone said it in unison.
Guangzhou Huapuda Lighting told reporters that his engineering orders increased by 30. Xia Zeqiang, the marketing director of Fujian Wanbang Optoelectronics Technology Co., Ltd., which mainly focuses on factories and commercial energy-saving renovations, also told reporters that the second half of the year is expected to be Increase by 60.
The biggest feature of the project is non-standardization. Not only the lamps are not standard, but the gross profit is not standard, and even the channels are not standard.
Deng Xiaoping said that regardless of the black cat and white cat, catching the mouse is a good cat. This sentence is really suitable for the engineering companies.
In the field of engineering, no expert should give a professional terminology. However, according to unwritten rules, the current projects are divided into two types, one is government-led municipal projects, such as street lights, landscape lighting, and government office energy-saving renovation. The other is commercial lighting. The current hot projects are mainly focused on energy-saving renovation projects in Shangchao, offices, hotels and factories.
Overall, there are a lot of uncertainties in municipal engineering. If the government has money, it may be faster. If there is no money, it may be slower, but the slowness is always the majority. There is also a headache in municipal engineering, that is, collecting money, many projects have been done, and the money has not arrived yet. At the same time, the amount of municipal engineering is limited, and it is impossible to feed all LED manufacturers. So everyone is focusing on the energy-saving transformation of commercial lighting, industrial lighting and public utilities.
According to the reporter's understanding, most of the current domestic manufacturers do foreign engineering projects, and cooperate with local engineering companies or distributors, only responsible for the production of lamps, but not responsible for installation. Domestic engineering project lighting companies have to install, the channel is everyone's surprise, some cooperation with property companies, some cooperation with security companies, and some cooperation with hotels, supermarkets, good relationship can also enter the school, books The museum undertakes energy-saving renovation projects.
LED lighting engineering channel company CEOs are saying "selling"